Privacy Policy

Last updated: May 17, 2023

Sensei Firearms, LLC (“Sensei Firearms”, “us”, “we” or “our” operates https://store.senseifirearms.com (the “Site”). This page informs you (“user”, “you” or “your”) of our policies regarding the collection, use and disclosure of Personal Information we receive from users of the Site.  

By using the Site, you agree to the collection and use of information in accordance with this policy.  THIS SITE IS INTENDED FOR USERS IN THE UNITED STATES ONLY.  IF YOU RESIDE OUTSIDE OF THE UNITED STATES, PLEASE DO NOT USE THIS SITE.

Collecting and Using Your Personal Information

Types of Information Collected

Personal Information

While using our Site or while otherwise contacting us to complete a transaction, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information (“Personal Information”) may include, but is not limited to:

  • Email address
  • First name and last name
  • Phone number
  • Address (e.g., State, ZIP, City)
  • Usage Data

While you will be prompted to enter payment information to process an order through the Site or by phone, such information is collected directly by a third party to process the order. We do not retain any payment information you provide for the placement of an order.

Usage Data

Usage Data is collected automatically when using the Site.

Usage Data may include information such as your device’s (e.g., mobile phone, desktop computer, etc.) Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Site that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When you access the Site by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device you use, your mobile device unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, unique device identifiers and other diagnostic data.

We may also collect information that your browser sends whenever you visit our Site or when you access the Site by or through a mobile device.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Site and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Site. The technologies We use may include:

  • Cookies or Browser Cookies.A cookie is a small file placed on your device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Site. Unless you have adjusted Your browser setting so that it will refuse Cookies, our Site may use Cookies.
  • Web Beacons.Certain sections of our Site and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit Sensei Firearms, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

Cookies can be “Session” or “Persistent” Cookies. Session Cookies are deleted as soon as you close your web browser, while Persistent Cookies remain on your personal computer or mobile device when you go offline.

We use both Session and Persistent Cookies. Session Cookies include necessary cookies.  These Cookies are essential to provide you with services available through the Site and to enable you to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that you have asked for cannot be provided, and we only use these Cookies to provide you with those services.  Persistent Cookies include “notice acceptance” cookies and functionality cookies.  Notice acceptance cookies identify if users have accepted the use of cookies on the Site.  Functionality cookies allow us to remember choices you make when you use the Site, such as remembering your login details or language preference. The purpose of these Cookies is to provide you with a more personal experience and to avoid you having to re-enter your preferences every time you use the Site.

Use of Your Personal Information

We may use your Personal Information for the following purposes:

  • To provide and maintain our Site, including monitoring the usage of our Site.
  • To manage your Account:including your registration as a user of the Site.   More information about accounts is provided elsewhere in the Privacy Policy and in the Terms of Use.
  • For the performance of a contract:Your information may be used to complete a transaction for the purchase of products, items or other services from us through the Site or through other means made available on the Site.
  • To send you notices regarding product information:We may use information you provide to us to contact you by email, telephone, SMS text, or other equivalent forms of electronic communication, such as a mobile application’s push notification feature regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.
  • To send you newsletters and promotional materials:We may use information you provide to us to provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information.
  • To manage your requests:To attend to and manage any requests you may have.
  • For business transfers:We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Information held by us about users of our Site and our business more generally is among the assets transferred.
  • For other purposes: We may use your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our service, products, marketing and your experience on the Site.

Disclosure of Personal Information To Third Parties

We do not voluntarily share your Personal Information with third parties other than those third parties who require access to your Personal Information in order to process transactions requested by you, to maintain and operate the Site and to facilitate communication with you in furtherance of a request made by you.

Notwithstanding the foregoing, in the event we consider or proceed with a merger, sale, or other transfer of our Site, assets, or operations, we may disclose or transfer your Personal Information as a part of such a transaction, subject to standard confidentiality agreements. 

Retention of Your Personal Information

We will retain your Personal Information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

We will also retain Usage Data for internal analysis purposes and to strengthen the security or to improve the functionality of our Site.

Transfer of Your Personal Information

Your information, including Personal Information, is processed at our operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of your state where the data protection laws may differ than those from your jurisdiction.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Information will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.


Disclosure of Your Personal Information

Law enforcement

Under certain circumstances, we may be required to disclose your Personal Information if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

We may disclose Your Personal Information in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of Sensei Firearms
  • Prevent or investigate possible wrongdoing in connection with the usage of the Site or your interactions with us more generally
  • Protect the personal safety of users of the Site or the public
  • Protect against legal liability

Security of Your Personal Information

We use Secure Sockets Layer (SSL) technology to encrypt all of your User/Personal Information before it is transmitted to us to minimize any risk that Personal Information is inadvertently read or recorded as a result of its transmission over the Internet.  You can tell your communications are secure by the key or closed lock icon in the website address window on your browser.  This technology is used to protect your Personal Information from unauthorized access, destruction, use, modification and/or disclosure.

Additionally, to the extent our servers store any browsing information or log data, such information will be deleted at a predetermined interval as part of our data management procedure. 

You may choose to create an account with us through our Site that would include a username and password.  We recommend you take appropriate measures to ensure the security of your account including the creation of a strong password and keeping your account information private and inaccessible to others.  You are responsible for maintaining the confidentiality of your account password and for any access to, or use of, the Site by you or another person or entity through your account, whether or not such access or use has been authorized by, or on behalf of, you.

The security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.  ACCORDINGLY, WE DISCLAIM ANY LIABILITY FOR ANY THEFT OR LOSS OF, UNAUTHORIZED ACCESS OR DAMAGE TO, OR INTERCEPTION OF ANY DATA OR COMMUNICATIONS.  BY USING THE SITE, YOU ACKNOWLEDGE THAT YOU UNDERSTAND AND AGREE TO ASSUME THESE RISKS.

Children’s Privacy

Our Site is not intended for use by minors.  We do not knowingly solicit or collect Personal Information from persons under the age of 18.  If you notify us that Personal Information has been provided by a person under the age of 18, upon verification, we will promptly delete such Personal Information.

Links to Other Websites

The Site may include links to third party websites.  We have no control over and are not responsible for the privacy practices of any third parties or the content of linked websites.  We encourage you to read the applicable privacy policies and terms and conditions of such third parties or websites.

Changes to this Privacy Policy

This Privacy Policy will remain in effect except with respect to any changes made to its provisions in the future, which will be in effect immediately after being posted on this page. 

We reserve the right to update or change our Privacy Policy at any time and you should check this Privacy Policy periodically. Your continued use of the Site after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.

If we make any material changes to this Privacy Policy, we will notify you either through the email address you have provided us or by placing a notice on our website.

Contact Us

If you have any questions about this Privacy Policy, please email us at [email protected].